1) Blog is your common place where you can store all your day to day activities, all your business trade marks with fake and hike. Normally blogs which connects you to the entire internet community with those who are having similar thinking as like a home business entrepreneurs. It’s very simple to bring much traffic to your site with a high quality content of your site.
2) The golden rule for upgrading your site in top position is by keeping your content fresh and original. In order to have your content in the above said criteria, updating your content instantly is very important. Search engines are very active by giving the updating contents. Directory listing is residual advertising tool, which works for 24/7.
3) Many people drop in to search engine in order to get the information for their search. So from this we can understand that people visit search engine in order to get the information, but not for buying the product. So if you deliver the quality content what they are looking for, automatically traffic starts wind up your blog.
4) As per today’s technological world people surely turn back to see the old stuffs what we called as archive content. Archive is the places were we can store all the traditional information that keeps you updated always.
5) Your Blog should act as an online journal. By using this any one can promote the home business, by constantly performing the SEO to increase the traffic to your website. Really it’s the best place to presale the newly launched product with no cost investment for advertising. Search engines also love another thing: inbound links to your website, especially when they come from related websites.
Glossary of SEO terms
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Algorithm - A set of complex mathematical formula used by search engines to rank web pages.
ALT Tags - This is used to show a text description of an image. They assist you with your search engine ranking by increasing the keyword density. For example:
< img src="images/seo.jpg" width="300" height="450" alt="Photo of SEO" >
Anchor Text - The visible text for a particular hyperlink is called Anchor Text. For example:
< a href="http://www.uditi.net /" >this is the anchor text< /a >
ATW - This is the abbreviation for AllTheWeb, a search engine powered by FAST.
Backlinks - Also called Incoming Links, Backlinks are links on another web page in the direction of your page.
Broken Link - A link that does not lead you to a destination page when you click it. This may happen when the destination page is renamed or deleted from the server. Broken link is also referred to as a Dead Link.
Bot - it is a shortened form of Robot (also called a spider or spyder). Bot refers to software programs that scan the web. Bot is used by search engines for scanning web pages. It is also used by spammers for harvesting e-mail addresses.
Click Through Rate (CTR) - This refers to the number of times a link is clicked on divided by the number of times a link is displayed. In short, it is the ratio of clicks per impression. An impression is nothing but a link displayed. For example:
A link is displayed 100 times (100 impressions) and clicked on 10 times. The CTR is 10% (10/100=.10).
Cloaking - It is a technique used by spammers to show one page to a human visitor and another version to a search engine. It is a violation of the Terms of Service, looked down upon my major search engines like Google, MSN and Yahoo.
Cross Linking - When two websites of a single possessor are interlinked in order to boost search engine ratings, it is called Cross Linking. If detected, it attracts search engine penalty.
CPC - This abbreviation stands for Cost Per Click. It is the base unit of cost for a PPC campaign.
CTA - This abbreviation stands for Content Targeted Advertising. CTA refers to placing relevant PPC ads on content pages for non-search engine websites.
Deep Linking - When linking is done to a page that is removed from one or more levels from the home page, it is called Deep Linking. It is often sought to build Page Rank to a specific page on a website. For example:
http://www.yoursite.com/articles/seo.html
Doorway Page - also called Gateway Page, it is usually built for the specific purpose of driving traffic to another page. Designed more for search engines than human visitors, Doorway Page is written for gaining high ranking on search engines. This practice is looked down upon by major search engines.
Duplicate Content - when two or more web pages contain almost the same content, they are said to have Duplicate Content. Filters are set by search engines to detect such duplicate content when their crawlers are active on the web. Duplicate content is penalized when detected, often resulting in lowering of the ranking.
Dynamic Content - Also called Dynamic Pages-web pages generated from database information based on queries initiated from users are called Dynamic Content or Dynamic Pages. These pages often include the ? character in the URL.
You can often find these extensions .asp, .cgm or.cgi in the URLs of the Dynamic Pages. Most search engines don't index dynamic content well (sometimes not at all).
Dynamic IP address - It is an IP address that changes every time a computer logs on to the internet.
FFA - This abbreviation stands for Free For All. Most of FFA sites post large unrelated links to anyone and everyone, links that are mostly useless. With little relevance to users, search engines minimize their importance in ranking formulas.
Gateway Page - See Doorway Page.
Google Dance - When Google updates its nine data centers, the positions of the sites appear to dance as they fluctuate from minute to minute. This fluctuating positions, when Google is performing it index update, are unofficially termed Google Dance. Simply put, when Google updates its index, it is called Google Dance.
Header Tags - HTML tags which help outline a web page or draw attention to important information are called Header Tags. Keyword inside Header Tags can boost rankings on the search engines. For Example:
< h1 >Uditi Technologies< /h1 >
< h2 >Uditi Technologies< /h2 >
Hidden Texts and Hidden Links - Text font that have the color as the background become virtually hidden, rendering the text invisible to the eye. Such texts are called Hidden Text or Hidden Links. Used to increase Keyword or Keyphrae density, they artificially boost the link popularity of other pages.
Hits - This is wrongly understood as visits to a site. A hit takes place every time a file is accessed on the website.
Inbound Links - See Backlinks.
Ink - This word is a shortened form of Inktomi, the back-end search engine of Yahoo. This, however, is now being phased out by Yahoo and a new one is being built using Inktomi's technology with elements of Yahoo's other search engines.
Indexing - The placing of a URL in a rank-wise position by the search engine on its database is called Indexing. It is also called Index.
Keyword/Key Phrase - Words or phrases that are used in search engines by users to locate a particular site are called Keyword or Keyphrases. SEO uses Keywords or Keyphrases strategically to gain higher ranking of a site by search engines.
Keyword Stuffing - The adding of keyword or Key phrases to gain higher ranking by search engines is called Keyword Stuffing. The addition may or may not be visible to humans. When they are visible, it detracts from the impact of the page. Sometimes search engines may discount large blocks of such keyword or Keyphrases that do not confirm to grammatical structures.
Link Exchange - also known as reciprocal link, Link Exchange is the placing of a link to another website on your own site in exchange for a return link.
Link Popularity - This is a term used describing how popular a web page is on the internet. It is measured by the number of inbound links pointing to your web page. This is one of the main factors that search engines consider while ranking a web site.
Log Files - These are files that are constantly and automatically created and updated on your web server. They provide very specific details about the activities taking place on your web site. Log Files include URLs, IP addresses, pages visited, errors generated, number of unique visitors, total page views, total hits and other pieces of information. When carefully reviewed they throw a lot of light on the performance and visitors to the site.
Meta Search Engine - This is a website that takes your query and conveys it to several different engines and directories and then summarizes the results in a logical manner for review.
Mirror - This is an identical or near identical web site (or page) of another site, purposely done to target optimization of keywords or keyphrases. It is a violation of the Terms of Service of search engines.
PFI - The abbreviation that stands for Pay For Inclusion. PFI is offered by most search engines to assure spidering or indexing of a site or a page. There is no guarantee that your site will be ranked high. It just offers webmasters the opportuynity to quickly make changes to a site into a search engines index.
Portal - A designation for websites that are either authoritative hubs for a given subject or content driven sites. Most portals offer relevant content and ad proposals for relevant sites.
PPC - It is a short form of Pay Per Click. It is an advertising model where advertisers pay only for the traffic generated.
PR - it is an abbreviation for PageRank, a Google's trademark for their proprietary measure of link popularity for web pages.
Robots.txt - This is a file which well-behave spiders read to determine which parts of a website they may visit.
Scumware - This is a generic label for softwares that install themselves secretly or without consent or dishonestly and tracks users activities without the user being aware of it. Scumware does not allow easy uninstallation or removal. It can also change the default position of other programs.
Search Engine Friendly - Used of a web page that has been specially designed for search engine with the aim of gaining high ranking. It makes it easy for the search engine to follow the links on the page.
Search Engine Optimisation - The process of optimizing a web page for high search engine ranking for a particular search term or a set of search terms.
Search Engine Results Pages (SERPS) - These are the ranked listing of web pages that are returned for a specific search query.
Search Query - This stands for the keyword or Keyphrase that you type into a search engine to find web pages on topic that you are looking for.
Spam - In SEO terminology, Spam refers to manipulation techniques that violate search engine Terms of Service. The manipulation is often indulged in getting higher ranking for a website or a web page. Spam can call for banning.
Spider - also called Crawler-This is a program that search engine uses to 'crawl' along the web to follow the links from page to page for indexing the page.
Stop Word - Word or words that search engines ignore when they process a query and index the web page.
Unique Visitors - The number of visitors who visit a web site within a given period of time (say 24 hours) from a single IP address. If a person visits the site three times a day, it is counted as one visit for that day.
www2/www3/www-xx - A short hand term used by Google dance watchers to refer to different Google data centers.
SEO / SEM Tools
Web marketing today has reached a place where one must be the best to stay ahead in the game and efforts must be taken to getting your website visible on major search engines. With our expertise, we bring you some of the best and powerful seo tools that will help you in optimizing your website and reaching the top position.
Good Keywords: Find the best keywords for your web pages - Good Keywords is a Windows software for finding the best keywords for your web site pages. It also includes a link popularity finder that finds the number of sites that link to your site and a site popularity meter to measure your relative traffic.
Keyword Selector Tool - Displays how many times a certain keyword was searched for in a given month. Shows all related searches for the entered keyword.
PPC Toolkit: Pay Per Click Software Tools - PPC Toolkit is a collection of Essential Software Tools for Pay Per Click Search Engine Advertisers.
DNS Stuff - Free fast, advanced and comprehensive web-based DNS and domain name tools for DNS hosting, going beyond just ping, tracert/traceroute, WHOIS and DNS lookups.
Google PageRank Checker - Page Rank Checker is a completely Free tool to check Google PR, page rank of your web site easily and possibly display your Google PageRank on your web pages.
Free Link Exchnage - Reciprocal link exchange directory with links organized into categories.
Real Estate Link Exchnage - Exchanging link among real estate professional to get link popularity for search engine.
The W3C Markup Validation Service - This is the W3C Markup Validation Service, a free service that checks Web documents in formats like HTML and XHTML for conformance to W3C Recommendations and other standards.
CSE HTML Validator - Professional HTML Syntax Checker and HTML Editor - Windows. HTML, XHTML, and CSS validator. Also checks accessibility, links, and spelling. Commercial pro version and free lite version.
Loading time checker - Site load time test - Optimizing your web page loading time is essential for keeping your visitors. If your pages load time is too long due to un-optimized images, people simply leave your site before it is loaded! This way, you might miss out many sales.
Find broken links on your site with Xenu's Link Sleuth (TM) - A free multi-threaded link checking software to analyze web sites to find broken links. Runs on Windows 95, 98, NT, 2000 and Windows XP.
155 SEO TOOLS - All In One Place! - SEO Tools page! Best Free SEO Tool page on the internet! These free SEO Tools will help you to optimize your website and move your search engine position and ranking
More SEO Tools - To begin optimizing your website(s) for top placement within the search engines. Our SEO tools do not support any Secured Server Sites due to authentication issues.
ALT Tags - This is used to show a text description of an image. They assist you with your search engine ranking by increasing the keyword density. For example:
< img src="images/seo.jpg" width="300" height="450" alt="Photo of SEO" >
Anchor Text - The visible text for a particular hyperlink is called Anchor Text. For example:
< a href="http://www.uditi.net /" >this is the anchor text< /a >
ATW - This is the abbreviation for AllTheWeb, a search engine powered by FAST.
Backlinks - Also called Incoming Links, Backlinks are links on another web page in the direction of your page.
Broken Link - A link that does not lead you to a destination page when you click it. This may happen when the destination page is renamed or deleted from the server. Broken link is also referred to as a Dead Link.
Bot - it is a shortened form of Robot (also called a spider or spyder). Bot refers to software programs that scan the web. Bot is used by search engines for scanning web pages. It is also used by spammers for harvesting e-mail addresses.
Click Through Rate (CTR) - This refers to the number of times a link is clicked on divided by the number of times a link is displayed. In short, it is the ratio of clicks per impression. An impression is nothing but a link displayed. For example:
A link is displayed 100 times (100 impressions) and clicked on 10 times. The CTR is 10% (10/100=.10).
Cloaking - It is a technique used by spammers to show one page to a human visitor and another version to a search engine. It is a violation of the Terms of Service, looked down upon my major search engines like Google, MSN and Yahoo.
Cross Linking - When two websites of a single possessor are interlinked in order to boost search engine ratings, it is called Cross Linking. If detected, it attracts search engine penalty.
CPC - This abbreviation stands for Cost Per Click. It is the base unit of cost for a PPC campaign.
CTA - This abbreviation stands for Content Targeted Advertising. CTA refers to placing relevant PPC ads on content pages for non-search engine websites.
Deep Linking - When linking is done to a page that is removed from one or more levels from the home page, it is called Deep Linking. It is often sought to build Page Rank to a specific page on a website. For example:
http://www.yoursite.com/articles/seo.html
Doorway Page - also called Gateway Page, it is usually built for the specific purpose of driving traffic to another page. Designed more for search engines than human visitors, Doorway Page is written for gaining high ranking on search engines. This practice is looked down upon by major search engines.
Duplicate Content - when two or more web pages contain almost the same content, they are said to have Duplicate Content. Filters are set by search engines to detect such duplicate content when their crawlers are active on the web. Duplicate content is penalized when detected, often resulting in lowering of the ranking.
Dynamic Content - Also called Dynamic Pages-web pages generated from database information based on queries initiated from users are called Dynamic Content or Dynamic Pages. These pages often include the ? character in the URL.
You can often find these extensions .asp, .cgm or.cgi in the URLs of the Dynamic Pages. Most search engines don't index dynamic content well (sometimes not at all).
Dynamic IP address - It is an IP address that changes every time a computer logs on to the internet.
FFA - This abbreviation stands for Free For All. Most of FFA sites post large unrelated links to anyone and everyone, links that are mostly useless. With little relevance to users, search engines minimize their importance in ranking formulas.
Gateway Page - See Doorway Page.
Google Dance - When Google updates its nine data centers, the positions of the sites appear to dance as they fluctuate from minute to minute. This fluctuating positions, when Google is performing it index update, are unofficially termed Google Dance. Simply put, when Google updates its index, it is called Google Dance.
Header Tags - HTML tags which help outline a web page or draw attention to important information are called Header Tags. Keyword inside Header Tags can boost rankings on the search engines. For Example:
< h1 >Uditi Technologies< /h1 >
< h2 >Uditi Technologies< /h2 >
Hidden Texts and Hidden Links - Text font that have the color as the background become virtually hidden, rendering the text invisible to the eye. Such texts are called Hidden Text or Hidden Links. Used to increase Keyword or Keyphrae density, they artificially boost the link popularity of other pages.
Hits - This is wrongly understood as visits to a site. A hit takes place every time a file is accessed on the website.
Inbound Links - See Backlinks.
Ink - This word is a shortened form of Inktomi, the back-end search engine of Yahoo. This, however, is now being phased out by Yahoo and a new one is being built using Inktomi's technology with elements of Yahoo's other search engines.
Indexing - The placing of a URL in a rank-wise position by the search engine on its database is called Indexing. It is also called Index.
Keyword/Key Phrase - Words or phrases that are used in search engines by users to locate a particular site are called Keyword or Keyphrases. SEO uses Keywords or Keyphrases strategically to gain higher ranking of a site by search engines.
Keyword Stuffing - The adding of keyword or Key phrases to gain higher ranking by search engines is called Keyword Stuffing. The addition may or may not be visible to humans. When they are visible, it detracts from the impact of the page. Sometimes search engines may discount large blocks of such keyword or Keyphrases that do not confirm to grammatical structures.
Link Exchange - also known as reciprocal link, Link Exchange is the placing of a link to another website on your own site in exchange for a return link.
Link Popularity - This is a term used describing how popular a web page is on the internet. It is measured by the number of inbound links pointing to your web page. This is one of the main factors that search engines consider while ranking a web site.
Log Files - These are files that are constantly and automatically created and updated on your web server. They provide very specific details about the activities taking place on your web site. Log Files include URLs, IP addresses, pages visited, errors generated, number of unique visitors, total page views, total hits and other pieces of information. When carefully reviewed they throw a lot of light on the performance and visitors to the site.
Meta Search Engine - This is a website that takes your query and conveys it to several different engines and directories and then summarizes the results in a logical manner for review.
Mirror - This is an identical or near identical web site (or page) of another site, purposely done to target optimization of keywords or keyphrases. It is a violation of the Terms of Service of search engines.
PFI - The abbreviation that stands for Pay For Inclusion. PFI is offered by most search engines to assure spidering or indexing of a site or a page. There is no guarantee that your site will be ranked high. It just offers webmasters the opportuynity to quickly make changes to a site into a search engines index.
Portal - A designation for websites that are either authoritative hubs for a given subject or content driven sites. Most portals offer relevant content and ad proposals for relevant sites.
PPC - It is a short form of Pay Per Click. It is an advertising model where advertisers pay only for the traffic generated.
PR - it is an abbreviation for PageRank, a Google's trademark for their proprietary measure of link popularity for web pages.
Robots.txt - This is a file which well-behave spiders read to determine which parts of a website they may visit.
Scumware - This is a generic label for softwares that install themselves secretly or without consent or dishonestly and tracks users activities without the user being aware of it. Scumware does not allow easy uninstallation or removal. It can also change the default position of other programs.
Search Engine Friendly - Used of a web page that has been specially designed for search engine with the aim of gaining high ranking. It makes it easy for the search engine to follow the links on the page.
Search Engine Optimisation - The process of optimizing a web page for high search engine ranking for a particular search term or a set of search terms.
Search Engine Results Pages (SERPS) - These are the ranked listing of web pages that are returned for a specific search query.
Search Query - This stands for the keyword or Keyphrase that you type into a search engine to find web pages on topic that you are looking for.
Spam - In SEO terminology, Spam refers to manipulation techniques that violate search engine Terms of Service. The manipulation is often indulged in getting higher ranking for a website or a web page. Spam can call for banning.
Spider - also called Crawler-This is a program that search engine uses to 'crawl' along the web to follow the links from page to page for indexing the page.
Stop Word - Word or words that search engines ignore when they process a query and index the web page.
Unique Visitors - The number of visitors who visit a web site within a given period of time (say 24 hours) from a single IP address. If a person visits the site three times a day, it is counted as one visit for that day.
www2/www3/www-xx - A short hand term used by Google dance watchers to refer to different Google data centers.
SEO / SEM Tools
Web marketing today has reached a place where one must be the best to stay ahead in the game and efforts must be taken to getting your website visible on major search engines. With our expertise, we bring you some of the best and powerful seo tools that will help you in optimizing your website and reaching the top position.
Good Keywords: Find the best keywords for your web pages - Good Keywords is a Windows software for finding the best keywords for your web site pages. It also includes a link popularity finder that finds the number of sites that link to your site and a site popularity meter to measure your relative traffic.
Keyword Selector Tool - Displays how many times a certain keyword was searched for in a given month. Shows all related searches for the entered keyword.
PPC Toolkit: Pay Per Click Software Tools - PPC Toolkit is a collection of Essential Software Tools for Pay Per Click Search Engine Advertisers.
DNS Stuff - Free fast, advanced and comprehensive web-based DNS and domain name tools for DNS hosting, going beyond just ping, tracert/traceroute, WHOIS and DNS lookups.
Google PageRank Checker - Page Rank Checker is a completely Free tool to check Google PR, page rank of your web site easily and possibly display your Google PageRank on your web pages.
Free Link Exchnage - Reciprocal link exchange directory with links organized into categories.
Real Estate Link Exchnage - Exchanging link among real estate professional to get link popularity for search engine.
The W3C Markup Validation Service - This is the W3C Markup Validation Service, a free service that checks Web documents in formats like HTML and XHTML for conformance to W3C Recommendations and other standards.
CSE HTML Validator - Professional HTML Syntax Checker and HTML Editor - Windows. HTML, XHTML, and CSS validator. Also checks accessibility, links, and spelling. Commercial pro version and free lite version.
Loading time checker - Site load time test - Optimizing your web page loading time is essential for keeping your visitors. If your pages load time is too long due to un-optimized images, people simply leave your site before it is loaded! This way, you might miss out many sales.
Find broken links on your site with Xenu's Link Sleuth (TM) - A free multi-threaded link checking software to analyze web sites to find broken links. Runs on Windows 95, 98, NT, 2000 and Windows XP.
155 SEO TOOLS - All In One Place! - SEO Tools page! Best Free SEO Tool page on the internet! These free SEO Tools will help you to optimize your website and move your search engine position and ranking
More SEO Tools - To begin optimizing your website(s) for top placement within the search engines. Our SEO tools do not support any Secured Server Sites due to authentication issues.
Banner Advertise which is Interactive Advertisement that attracts Huge Traffics
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Banner Advertisements are the ads with attracting text and graphics which acquires the entire user at least once. Banner advertisements are unique ads that will be placed in web pages of the websites.
Banner ad, paves many advantages that could come to play: high clickthroughs, brand awareness, increased sales, targeted reach and more.
Click through rates are highly innovated by the use of attractive power words that encourage more visitors to take action on seeing that particular ad.
Phrases such as “Click here”, “take a tour”, “Live Demo”, “free newsletter”, or “pay a visit” can create a sense of attractiveness within the visitor to click on your banner.
Contrast colors, a consistent emphasis throughout, and the bolding and highlighting of important keywords like "click here" or "limited offer" can add an advantage to your ads design and because of this the brand name starts spreads every where.
To be in note the number of words in the ad should not cross more than 7 or less than that. When there is more text in the banner ad, then the visitors will loss his potential to read the content in the ad.
Web browsers on the Internet can able to navigate at outstanding speeds; normally it will not allow time for WebPages to load fully. If the page in which your banner ad takes more than 11 seconds to load, the chances of having your banner seen is pretty low.
Then it’s pretty poor that your banner ad comes as eyewash for the visitor. Joining with link exchange programs and distributing your banner to attract your target market. It’s simple but has to analyze and plan before getting in to action.
Banner ad, paves many advantages that could come to play: high clickthroughs, brand awareness, increased sales, targeted reach and more.
Click through rates are highly innovated by the use of attractive power words that encourage more visitors to take action on seeing that particular ad.
Phrases such as “Click here”, “take a tour”, “Live Demo”, “free newsletter”, or “pay a visit” can create a sense of attractiveness within the visitor to click on your banner.
Contrast colors, a consistent emphasis throughout, and the bolding and highlighting of important keywords like "click here" or "limited offer" can add an advantage to your ads design and because of this the brand name starts spreads every where.
To be in note the number of words in the ad should not cross more than 7 or less than that. When there is more text in the banner ad, then the visitors will loss his potential to read the content in the ad.
Web browsers on the Internet can able to navigate at outstanding speeds; normally it will not allow time for WebPages to load fully. If the page in which your banner ad takes more than 11 seconds to load, the chances of having your banner seen is pretty low.
Then it’s pretty poor that your banner ad comes as eyewash for the visitor. Joining with link exchange programs and distributing your banner to attract your target market. It’s simple but has to analyze and plan before getting in to action.
Adwords a small ethics to become a billionaire
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With 2 cent as cost per visitor Google Adwords service made a miracle in the web industry, by converting many people as an entrepreneur. As like a success story there are few many failure stories are also available who had loss all their money in Google Adwords with out any profit. In order to clear you from this problems, just follow the techniques what I had learnt and used,
Design
Optimize
Brainstorm
Experiment is the four factors which takes you to the top rank.
Design:
Designing is the major part of the Google adwords. Decide the layout of your ad that will be appearing. Selecting the keywords and title tags should be analyzed very deeply. While selecting the text you should be very careful that your text ad should attract, only the targeted audience. As Google adwords comes under the sponsored links many of the user will click that ad with out knowing the purpose. Hence to avoid this type of practices, your text ad should describe about your product and its functionalities in a simple words. Before step in to the Google adwords just read all the guidelines which are framed by Google to make its customer comfort.
Optimize:
Optimizing the Google’s suggested cost per click should be avoided instantly. While optimizing the cost per ad many advertisers were much confused, advertiser fails to understand the click through rate affects their position to the same degree as how much they spent for pay per click. As soon as entering the Google Adwords advertisement you should balance yourself about the keyword and it’s pricing in place. Allow your adword campaign run for some time, and after analyzing the daily reports just take care which keyword are leading to sales or enquiries.
Brain Storm:
Write all possible keywords and phrases before entering in to your campaign. Highly concentrated will bid high price, making all your click-through expensive. The often useable phrases have to be concentrated much in order to get the very high traffic which turns in to sales.
Experiment:
Experimenting the instant campaign result is very important. Continuous statistics performance results should be calculated. Even if your adwords are working well for your business, constant monitoring should be important. When your competitor finds the key hole of your business then they will tap your business technique. As a business person you should be always two steps before of your competitor.
Design
Optimize
Brainstorm
Experiment is the four factors which takes you to the top rank.
Design:
Designing is the major part of the Google adwords. Decide the layout of your ad that will be appearing. Selecting the keywords and title tags should be analyzed very deeply. While selecting the text you should be very careful that your text ad should attract, only the targeted audience. As Google adwords comes under the sponsored links many of the user will click that ad with out knowing the purpose. Hence to avoid this type of practices, your text ad should describe about your product and its functionalities in a simple words. Before step in to the Google adwords just read all the guidelines which are framed by Google to make its customer comfort.
Optimize:
Optimizing the Google’s suggested cost per click should be avoided instantly. While optimizing the cost per ad many advertisers were much confused, advertiser fails to understand the click through rate affects their position to the same degree as how much they spent for pay per click. As soon as entering the Google Adwords advertisement you should balance yourself about the keyword and it’s pricing in place. Allow your adword campaign run for some time, and after analyzing the daily reports just take care which keyword are leading to sales or enquiries.
Brain Storm:
Write all possible keywords and phrases before entering in to your campaign. Highly concentrated will bid high price, making all your click-through expensive. The often useable phrases have to be concentrated much in order to get the very high traffic which turns in to sales.
Experiment:
Experimenting the instant campaign result is very important. Continuous statistics performance results should be calculated. Even if your adwords are working well for your business, constant monitoring should be important. When your competitor finds the key hole of your business then they will tap your business technique. As a business person you should be always two steps before of your competitor.
Genius of the Indian web - Y!, Gmail,Orkut,icici,Airtel,irctc..
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Monday, October 13, 2008
Web18 announced the “Genius of the Web” award and as expected, there are no major surprises!
GMail emerged as the Best Email Service Provider (Consumer) and Orkut, the Best Social Networking Site. Y! India won the special User’s Choice Award.
Here is the complete list:
Best Airlines – Jet Airways;
Best Banking – ICICI Bank;
Best Brokers – ICICI Direct;
Best Business ISP – Bharti Airtel;
Best Consumer ISP Broadband – Bharti Airtel;
Best Education – ‘Education Times’;
Best Email Service Provider Business – Indiatimes;
Best E-Commerce Site (Online Gaming) – Yahoo India;
Best E-Commerce Site (Matrimonials) – Shaadi.com.Best Hotels Site : Taj Hotels
Best Insurance Site: LIC India
Best Government and PSU Site : IRCTC India.
Best Mutual Funds Site : Reliance Mutual
Best Trade Site: eBay
Best Utility Site : Rel.co.in. (source)
A few observations:
Where is MSN India? Doesn’t features in any of the categories! It’s no surprise that MSN India is confused with it’s India strategy and to reinforce that, they have launched MSN Tabloid, a sleazy masala channel!
IMHO, Jet airways is probably the worst site (the overall ticket buying process is highly non-intuitive and cumbersome)
Where is the best travel site category? best job site category?E-Commerce is too large a category to fit in travel/matrimony/job sites.
Sadly, no surprises in these results!
What’s your take? Do you agree with all of the above results?
GMail emerged as the Best Email Service Provider (Consumer) and Orkut, the Best Social Networking Site. Y! India won the special User’s Choice Award.
Here is the complete list:
Best Airlines – Jet Airways;
Best Banking – ICICI Bank;
Best Brokers – ICICI Direct;
Best Business ISP – Bharti Airtel;
Best Consumer ISP Broadband – Bharti Airtel;
Best Education – ‘Education Times’;
Best Email Service Provider Business – Indiatimes;
Best E-Commerce Site (Online Gaming) – Yahoo India;
Best E-Commerce Site (Matrimonials) – Shaadi.com.Best Hotels Site : Taj Hotels
Best Insurance Site: LIC India
Best Government and PSU Site : IRCTC India.
Best Mutual Funds Site : Reliance Mutual
Best Trade Site: eBay
Best Utility Site : Rel.co.in. (source)
A few observations:
Where is MSN India? Doesn’t features in any of the categories! It’s no surprise that MSN India is confused with it’s India strategy and to reinforce that, they have launched MSN Tabloid, a sleazy masala channel!
IMHO, Jet airways is probably the worst site (the overall ticket buying process is highly non-intuitive and cumbersome)
Where is the best travel site category? best job site category?E-Commerce is too large a category to fit in travel/matrimony/job sites.
Sadly, no surprises in these results!
What’s your take? Do you agree with all of the above results?
Internet advertising in India boots for boom time
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Sunday, October 12, 2008
The Internet helped Mohua Lahiri decide what brands to go for when she bought a camcorder and a laptop.
Sunil Mehta and Meenakshi Gupta surf the net to firm up their travel plans and and often buy air tickets online.
Vivek Sharma, Susheela T. and Ravi Agarwal do their banking online. Agarwal, a young corporate executive, says the net has been a big help in homing in on the optimum house loan. Sponsored Links:
They are all among the 26 million Internet users in India, largely in the age group of 20 to 40 - a target-base for India's rapid growth advertising industry is increasingly looking at.
It's reboot time for Indian advertising with predictions that the online segment is likely to cross the 100 million dollar mark by 2010, according to a study by MSN.
India's advertising industry generates about 2.2 billion dollars annually, according to industry sources. Currently, online advertising comprises less than one per cent of the pie.
The total spending for 2004-2005 was about 18 million dollars, but the Indian Online Association (IOA), predicts this will touch 34 million dollars in the next financial year and will cross 57 million in 2006-2007.
Industry watchers feel it is going to be boom time soon.
"Internet is increasingly a part of the media mix for advertisers as they realise its high potential in reach and penetration," said C.V.S. Sharma, chief of Tribal DDB India, which is linked with Tribal DDB Worldwide, a global digital marketing agency.
The growth over the past three to four years has been good. Tushar Vyas of Group M, one of India's top media investment enterprises attached to global advertising agency Walter Thomson Associates (WTA), pegs it at 50 per cent a year for at least three years in a row. Vyas heads Group M's digital media unit M1.
Print and television still hog a major share of Indian advertising at 700 to 920 million dollars annually.
But digital advertising industry players point out that television too saw a sluggish beginning and then exploded as cable TV entered the arena. Sponsored Links:
So what's holding back the online advertising boom? Tribal DDB's Sharma, more commonly known as Venke in advertising circles in India, says, to begin with, it's the mindset.
"The unfamiliarity with the new medium, a lack of understanding of its reach and potential, a fear of venturing into a new area," he elaborates.
The limited reach of Internet - it has only 26 million users in a country of one billion - is another reason. The mobile industry has far overtaken Internet with a user base of 50 million in India and is growing by the day.
"Till the Internet reaches a bulk of consumers, it won't have critical mass and will remain a niche media," says Sharma.
Advertisers are, however, honing on to the targeting capabilities of the net. The many advantages of the medium include the fact that it is a two-way communication.
Unlike print and TV, the consumer can decide when and how he wants to be exposed to a campaign, and the advertiser too can filter targets in terms of groups and locales.
The Internet has great cost advantage as well. "The cost per 1,000 reach is very effective when compared to other media," says Vyas.
Finance is the main sector going for Internet advertising in India. While Tribal DDB has among its clients Citibank and India's largest state-run bank State Bank of India. Group M does campaigns for ICICI, one of India's leading private banks. Sponsored Links:
"Internet goes beyond where say television can reach," says Sharma. Most online ads provide addresses of company websites where netizens can get more information about products. In many cases, transactions can be completed online.
However, the lack of a large enough base of credit card users and a wariness about using the card online acts as a drawback.
Both Sharma and Vyas insist that the Internet should not be seen in isolation. "Mass media will always remain. The challenge is how to use the combination most effectively," says Sharma.
Most in the advertising industry agree that today even a brilliant campaign has a vital element missing if there is no Internet presence.
The new entrants to the field are travel companies, the hospitality sector and branded goods, especially electronic goods, aimed at the youth and young professionals.
In a recent campaign Samsung used banners on mass portals like Yahoo, Rediff and MSN, asking users to answer a set of simple questions to win a computer notebook. The month-long campaign attracted 50,000 participants and created the buzz that every advertiser dreams of.
Leading portals in India like Rediff, Yahoo and MSN are also seeing a revival. Rediff saw an increase of over 70 per cent in online revenue on its India operations in 2004. It largely comprised advertising and fee-based services like online subscriptions, mobile downloads and online shopping. And there were more than two dozen first time advertisers the same year.
Yahoo! India saw a 100 per cent growth in advertising in 2004. Indiatimes.com, the online operations of one of India's leading media groups estimated total advertising on its site to be around 3.5-4.6 million U.S. dollars in 2004.
There are several other players in the field like Sify, Hindustantimes and CIOL. All top advertising agencies in India from JWT, Lowe Lintas, O&M and Mudra have interactive arms or links with the same.
As connectivity improves with wider use of broadband, the Internet advertising boom is just waiting to happen.
Sunil Mehta and Meenakshi Gupta surf the net to firm up their travel plans and and often buy air tickets online.
Vivek Sharma, Susheela T. and Ravi Agarwal do their banking online. Agarwal, a young corporate executive, says the net has been a big help in homing in on the optimum house loan. Sponsored Links:
They are all among the 26 million Internet users in India, largely in the age group of 20 to 40 - a target-base for India's rapid growth advertising industry is increasingly looking at.
It's reboot time for Indian advertising with predictions that the online segment is likely to cross the 100 million dollar mark by 2010, according to a study by MSN.
India's advertising industry generates about 2.2 billion dollars annually, according to industry sources. Currently, online advertising comprises less than one per cent of the pie.
The total spending for 2004-2005 was about 18 million dollars, but the Indian Online Association (IOA), predicts this will touch 34 million dollars in the next financial year and will cross 57 million in 2006-2007.
Industry watchers feel it is going to be boom time soon.
"Internet is increasingly a part of the media mix for advertisers as they realise its high potential in reach and penetration," said C.V.S. Sharma, chief of Tribal DDB India, which is linked with Tribal DDB Worldwide, a global digital marketing agency.
The growth over the past three to four years has been good. Tushar Vyas of Group M, one of India's top media investment enterprises attached to global advertising agency Walter Thomson Associates (WTA), pegs it at 50 per cent a year for at least three years in a row. Vyas heads Group M's digital media unit M1.
Print and television still hog a major share of Indian advertising at 700 to 920 million dollars annually.
But digital advertising industry players point out that television too saw a sluggish beginning and then exploded as cable TV entered the arena. Sponsored Links:
So what's holding back the online advertising boom? Tribal DDB's Sharma, more commonly known as Venke in advertising circles in India, says, to begin with, it's the mindset.
"The unfamiliarity with the new medium, a lack of understanding of its reach and potential, a fear of venturing into a new area," he elaborates.
The limited reach of Internet - it has only 26 million users in a country of one billion - is another reason. The mobile industry has far overtaken Internet with a user base of 50 million in India and is growing by the day.
"Till the Internet reaches a bulk of consumers, it won't have critical mass and will remain a niche media," says Sharma.
Advertisers are, however, honing on to the targeting capabilities of the net. The many advantages of the medium include the fact that it is a two-way communication.
Unlike print and TV, the consumer can decide when and how he wants to be exposed to a campaign, and the advertiser too can filter targets in terms of groups and locales.
The Internet has great cost advantage as well. "The cost per 1,000 reach is very effective when compared to other media," says Vyas.
Finance is the main sector going for Internet advertising in India. While Tribal DDB has among its clients Citibank and India's largest state-run bank State Bank of India. Group M does campaigns for ICICI, one of India's leading private banks. Sponsored Links:
"Internet goes beyond where say television can reach," says Sharma. Most online ads provide addresses of company websites where netizens can get more information about products. In many cases, transactions can be completed online.
However, the lack of a large enough base of credit card users and a wariness about using the card online acts as a drawback.
Both Sharma and Vyas insist that the Internet should not be seen in isolation. "Mass media will always remain. The challenge is how to use the combination most effectively," says Sharma.
Most in the advertising industry agree that today even a brilliant campaign has a vital element missing if there is no Internet presence.
The new entrants to the field are travel companies, the hospitality sector and branded goods, especially electronic goods, aimed at the youth and young professionals.
In a recent campaign Samsung used banners on mass portals like Yahoo, Rediff and MSN, asking users to answer a set of simple questions to win a computer notebook. The month-long campaign attracted 50,000 participants and created the buzz that every advertiser dreams of.
Leading portals in India like Rediff, Yahoo and MSN are also seeing a revival. Rediff saw an increase of over 70 per cent in online revenue on its India operations in 2004. It largely comprised advertising and fee-based services like online subscriptions, mobile downloads and online shopping. And there were more than two dozen first time advertisers the same year.
Yahoo! India saw a 100 per cent growth in advertising in 2004. Indiatimes.com, the online operations of one of India's leading media groups estimated total advertising on its site to be around 3.5-4.6 million U.S. dollars in 2004.
There are several other players in the field like Sify, Hindustantimes and CIOL. All top advertising agencies in India from JWT, Lowe Lintas, O&M and Mudra have interactive arms or links with the same.
As connectivity improves with wider use of broadband, the Internet advertising boom is just waiting to happen.
Online Advertising Trends Toward Social Media
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Traffic and advertising is moving toward User Generated Content (UGC) sites like Facebook, MySpace and Flickr this year. Costs are low, and targeting is very granular. Are you advertising in social media? Comment to share your experiences. From: http://andrewchen.typepad.com/andrew_chens_blog/2008/01/how-will-contin.html"The quick summary in terms of the pros and cons for CPMs increasing:
Pro: Technology and optimization is improving
Pro: More ad dollars are moving online
Con: The amount of available inventory is increasing
My quick take: the problem is not just that the amount of available inventory is increasing - more importantly, this inventory is concentrated in social media, UGC, and all that fun stuff."
Pro: Technology and optimization is improving
Pro: More ad dollars are moving online
Con: The amount of available inventory is increasing
My quick take: the problem is not just that the amount of available inventory is increasing - more importantly, this inventory is concentrated in social media, UGC, and all that fun stuff."
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